About

A small truck with a long shopping list.

Sweet Landing is a little escape on four wheels, built into a 90s Japanese kei truck, run out of New Hampshire and pointed at whatever's happening around the state.

Illustration of the kei truck seen head-on

Our story

A shop, a long gap, and a truck.

Dear you,

Sweet Landing opened in 1988 in Weymouth, Massachusetts — an ice cream counter and penny candy store, run by my mom, Susan. Rows of jars, a bell on the door, and a queue of kids counting pennies onto the counter every day after school.

She closed it in 1996 to raise my brother and me on her own.

Thirty years after the lights went out, I'm opening it again — with one detour. I've spent a lot of the time since then travelling, and I could never quite come home without the sweets. So the jars have gone international, the shop has wheels, and the counter is now a window in the side of a Japanese mini truck.

Same name. Same bell, if I can find one.

— Gigi

Weymouth
MA
1988—1996
Sweet
Landing
To

Anyone with a sweet tooth
New Hampshire

Illustration of the kei truck from the side with its hatch open

The truck

Why a kei truck.

Kei trucks are a Japanese category built to a legal size limit — a tiny footprint with full-size usefulness. Ours is a [year] Mitsubishi Minicab, imported and turned into a shop that opens along one side.

The size is the whole point. Five feet wide, six feet tall: it parks in a single space, slips through gates a full-size food truck can't, and looks like something worth photographing before anybody has bought a thing.

[Anything you did to it yourself — the build, the paint, the shelving. Worth a line, people love this part.]

The build

From import auction to candy shop.

The truck didn't arrive looking like this. Here's roughly how it got here.

The basics

Everything else, briefly.

We're based in New Hampshire and travel the whole state, all year round. The truck runs public popups most weekends and takes private bookings year-round for weddings, showers, birthdays, corporate days and anything else that could stand to be sweeter.

Everything goes out in 2 oz taster bags, packed by hand before each event and labelled with what's inside, so guests can try six things instead of picking one.

  • Licensed & insured
  • Certificate of insurance on request
  • Fully self-contained — no power needed
  • Outdoor setup — 5ft wide, 6ft tall
  • 2 oz taster bags, packed by hand
  • Fits one parking space

The sweets

If you've seen it online, we've probably got it.

Most candy is a solved problem. You already know what's in the checkout aisle, and so does everyone at your party.

What we chase is what people are actually asking for. If a sweet is going round online this month — the one everybody's filming, the one your kids won't stop bringing up — there's a good chance it's already on the truck. And if it isn't, tell us at the window and we'll go looking.

We buy wherever we land — trips, importers, and the occasional suitcase that came home a good deal heavier than it left. The shelves keep moving.

Illustration of the truck at a busy market
Illustration of a red paper bag filled with wrapped sweets
Illustration of the truck lit up at dusk

Come find us

Say hello at the window.

We're out most weekends — or we'll come to you and bring the escape along.